A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase by a consumer and offering a premium as purchases accumulate is referred to as

Question

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The given sales promotion technique is a loyalty program, which is designed to encourage customers to make repeat purchases and reward them with premiums or other benefits as their purchases accumulate over time. Option A, merchandise deal, focuses on offering discounts or other incentives on specific products or services, Option B, product enhancement, refers to improving the quality or features of a product or service, Option D, retail positioning, refers to the strategic placement of products in a store to maximize sales, and Option E, experiential decoding, is not a recognized term in marketing or sales promotion.

A Sales Promotion Designed to Encourage and Reward Repeat Purchases