The Nabisco created a free-standing rack in the shape of a bus for its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a __________.

Question

Quizplus · Accepted Answer

The type of sales promotion described is a point-of-purchase display. This refers to any promotional material or product display that is located near or at the checkout counter or other high-traffic areas in retail stores. These displays are designed to grab the attention of shoppers and encourage impulse purchases.

The Nabisco Created a Free-Standing Rack in the Shape of a Bus