After the release of the movie E.T., sales of Hershey's Reese's Pieces soared while Mars, the makers of M&M'S and whose candies were featured in the earlier book, regretted not permitting its product to be used in the film. The appearance of the candy in the film is an example of __________.

Question

Quizplus · Accepted Answer

The appearance of the candy in the film is an example of product placement, which is a form of advertising where branded products or services are featured in movies, TV shows, or other forms of media. In this case, Hershey's Reese's Pieces benefited from the exposure in the movie, while Mars missed out by refusing to participate.

After the Release of the Movie E