-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel A would be an appropriate marketing channel for which of the following?

Question

Quizplus · Accepted Answer

Channel A, which typically involves direct marketing with no intermediaries, is suitable for services like insurance where direct interaction with the consumer is common.

-Figure 12-3 Above Depicts Four Common Marketing Channels for Consumer