In a business marketing channel, an industrial distributor refers to
A) an intermediary that performs a variety of marketing channel functions involving selling, stocking, delivering a full product assortment, and financing.
B) an intermediary that maintains its own salesforce and performs all channel functions.
C) an intermediary that deals exclusively with the selling, stocking, and delivery of raw materials used by manufacturers in the production of its products.
D) an intermediary that deals with a single product line within a single industry.
E) an intermediary that performs functions involving selling, stocking, and delivery of industrial goods but is unable to provide financing due to the normally large expenditures.
Correct Answer:
Verified
Q47: A channel that includes intermediaries that are
Q47: In a direct channel, all channel functions
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