Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and also sell them online. This would be an example of which type of marketing channel strategy?

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The Answer of Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and also sell them online. This would be an example of which type of marketing channel strategy?

Rather Than Compete with Large Greeting Card Companies for Shelf