Question 1

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors an efficient supply chain designed to deliver products to 245 million consumers each week at the lowest possible cost.

Question 2

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Accepted Answer

A supply chain is defined as a sequence of linked suppliers and customers where every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Question 3

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

Responsive supply chains rely heavily on information technology to quickly process orders, track inventory levels, and communicate with suppliers and customers in real-time. This allows the supply chain to be more flexible and able to respond quickly to changes in demand or disruptions in the supply chain. The other choices are not accurate.

Question 4

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Accepted Answer

The first step is to understand the customer, the second step is to understand the supply chain, and the third step is to harmonize the supply chain with the marketing strategy. This means finding a supply chain that aligns with the company's marketing goals and objectives, and ensures that the products and services are delivered to customers in a way that meets their needs and expectations.

Question 5

What is the first step in choosing the right supply chain?

Accepted Answer

Understanding the customer is the first step in choosing the right supply chain because the supply chain must be designed to meet the needs and preferences of the target customers. It is important to consider factors such as their buying behaviors, expectations, and delivery requirements in order to select the most appropriate supply chain strategy.

Question 6

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Accepted Answer

The answer of Supply chain and logistics managers play a...

Question 7

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

Accepted Answer

Dell's supply chain strategy focuses on being responsive to its customers' needs by enabling customization of products, quick delivery, and efficient order processing. This allows Dell to provide a high level of customer service and satisfaction.

Question 8

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco's standards, sometimes with procedures run remotely by Cisco. Most items are then drop-shipped to buyers, untouched by Cisco's employees. This is a description of Cisco's

Accepted Answer

The description describes Cisco's supply chain, which includes ordering from producers and assemblers, building and testing to Cisco's standards, and drop-shipping to buyers. This is a key component of Cisco's operations and strategy.

Question 9

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

The supply chain manager is responsible for meeting customer requirements, which includes translating them into actual orders and arranging for delivery dates. Marketing goals, marketing information, production requirements, and company goals may all impact the supply chain manager's decisions, but ultimately it is the customer requirements that drive the supply chain.

Question 10

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

The answer of In the automobile industry, the __________ manager...

Question 11

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on __________.

Accepted Answer

The decision between a responsive supply chain and an efficient supply chain depends on the specific needs of customer segments. If the customers value quick delivery and customization, then the company should focus on being responsive. If the customers prioritize low costs and standardized products, then the company should focus on being efficient. Monetary considerations, supplier alternatives, the business mission, and lack of an appropriate channel captain can all be factors to consider, but ultimately the decision should be based on the needs of the customers.

Question 12

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Accepted Answer

The term "shifting customer needs" in the sentence indicates that the marketplace is dynamic, constantly evolving and changing. IBM's ability to reinvent itself to satisfy these changing needs is what has made it a great success story. The other answer choices (stagnant, inert, lethargic, apathetic) all suggest a lack of change or movement, which is not consistent with the context of the sentence.

Question 13

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

Accepted Answer

The answer of The choice of a supply chain involves...

Question 14

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

Responsive supply chains prioritize speed and flexibility in order fulfillment, which often requires the use of faster and more expensive express transportation methods to ensure timely delivery. This is a trade-off between cost and speed, and the priority is on meeting customer demands quickly.

Question 15

Because its customers desire rapid delivery and a wide variety of customizable products, Dell made a conscious decision to use a(n) __________ supply chain to meet these requirements.

Accepted Answer

Dell's decision to focus on rapid delivery and customizable products requires a responsive supply chain, which can quickly adapt to changes in demand and customer needs. This approach puts a premium on flexibility and speed, which are necessary to keep pace with customer demands.

Question 16

Supply chain management refers to

Accepted Answer

Supply chain management refers to the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products that provide value to ultimate consumers.

Question 17

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Accepted Answer

If the goal of a marketing strategy is to meet customer requirements quickly and effectively, then the supply chain needs to be more responsive and efficient. This may involve changes such as shorter lead times, more frequent deliveries, and greater flexibility in production and distribution. Cost effectiveness, broad expansion, central location, or geographical distribution may not be as important in achieving this particular goal.

Question 18

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Accepted Answer

Customer-driven supply chain management relies heavily on the use of sophisticated information technology to enable sharing and coordination between companies involved in the supply chain. This includes systems for order processing, transportation scheduling, and inventory and facility management. Wholesaler cooperatives, mathematical and statistical models, continuous inventory management, and standardized distribution protocols may also be utilized but are not the primary feature.

Question 19

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) __________; (2) understand the supply chain; and (3) harmonize the supply chain with the marketing strategy.

Accepted Answer

The answer of The choice of a supply chain follows...

Question 20

IBM was the first to build a(n) __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM.

Accepted Answer

The phrase "handling raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment" suggests the integration of different aspects of the supply chain, which is commonly referred to as an integrated supply chain system. IBM was the first company to build such a system that could manage all these functions across its entire organization. None of the other options mentioned address all these aspects.

Quiz 12: Managing Marketing Channels and Supply Chains

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Which statement regarding responsive supply chains is most accurate?

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

What is the first step in choosing the right supply chain?

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Dell has adopted a(n) __________ supply chain strategy to better serve its customers.

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on __________.

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

Which statement regarding responsive supply chains is most accurate?

Because its customers desire rapid delivery and a wide variety of customizable products, Dell made a conscious decision to use a(n) __________ supply chain to meet these requirements.

Supply chain management refers to

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) __________; (2) understand the supply chain; and (3) harmonize the supply chain with the marketing strategy.

IBM was the first to build a(n) __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM.