Swedish company Asko,which prides itself on manufacturing and marketing some of the best-built and most expensive appliances in the world,would probably use which competition-oriented pricing approach?

Question

Quizplus · Accepted Answer

Asko is positioning itself as a manufacturer of high-quality and expensive appliances, which aligns with above-market pricing approach where a company sets a higher price for its products, based on its unique value proposition or market positioning. This will help Asko differentiate itself from other competitors in the market, while also maintaining its premium brand image.

Swedish Company Asko,which Prides Itself on Manufacturing and Marketing Some