Which of the following statements regarding Gatorade's branding is most accurate?
A) Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
B) Gatorade's success can be attributed to management's decision to find and then stick with one channel of distribution.
C) Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
D) Gatorade has used the same packaging since the product debuted in 1965.
E) Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace
Correct Answer:
Verified
Q1: Q2: What is the marketing objective for the Q2: The range of Gatorade offerings,from the traditional Q6: Since Gatorade Thirst Quencher was concocted in Q7: Gatorade is classified as a(n) _ brand. Q7: Gatorade Thirst Quencher displays the letter G Q10: Which of the following statements is most Q11: A concept that describes the stages a Q12: Gatorade is most likely in which stage Q14: What is the marketing objective for the
A)domestic
B)regional
C)international
D)global
E)nationwide
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