In the late 1950s and 1960s, television westerns were extremely popular. These adventure shows had settings and costumes very unlike other shows of that time (comedy, variety, crime, etc.). Popular programs included Gunsmoke, Bonanza, Wagon Train, and The Big Valley. When ratings declined as viewers gradually stopped watching this TV genre, the networks no longer wanted to produce and televise such shows. The television western as a product category had entered the __________ stage of its product life cycle.

Question

Quizplus · Accepted Answer

The decline stage of the product life cycle is characterized by a decrease in sales and profits due to changes in consumer preferences, new technology, or market saturation. In this case, as viewership declined and networks no longer wanted to produce such shows, it can be inferred that the television western had entered this stage. The deletion and cancellation stages refer to removing a product from the market due to low demand or other reasons, which does not necessarily apply here. The maturity stage is characterized by stable sales and profits, while harvesting refers to gradually reducing resources allocated to a product that is nearing the end of its life cycle in order to maximize profits.

In the Late 1950s and 1960s, Television Westerns Were Extremely