-Figure 10-5 Above Shows the Sequential Process of Building Brand

-Figure 10-5 above shows the sequential process of building brand equity. The second step is to establish a brand's meaning in the minds of consumers. This step consists of two dimensions, B and C, which stand for __________ and __________.

A) brand performance; brand imagery
B) brand identity; brand emotion
C) consumer judgments; consumer feelings
D) brand awareness; consumer-brand connection
E) consumer feelings; brand imagery