Multiple Choice
-Ralph Lauren has a long-term __________ agreement with Luxottica Group, S.p.A. of Milan for the design, production, and worldwide distribution of prescription frames and sunglasses under the Ralph Lauren brand. The agreement is an ideal fit for both companies. Ralph Lauren is a leader in the design, marketing, and distribution of premium lifestyle products, while Luxottica is the global leader in the premium and luxury eyewear sector.
A) brand licensing
B) generic branding
C) multiproduct branding licensing
D) mixed branding
E) co-branding
Correct Answer:
Verified
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