All of the following are true about the price element of services EXCEPT:
A) price can be referred to in a variety of terms.
B) price can affect consumer perceptions of the service.
C) price techniques like on-peak pricing are used to manage variations in supply for the service.
D) price can be used in capacity management.
E) price can be used in services to imply a higher quality.
Correct Answer:
Verified
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