One of the eight primary marketing-related reasons for new-product failure is
A)not listening to the voice of the engineer.
B)incomplete market and product protocol.
C)too much advertising or too aggressive a tone for it.
D)failure to anticipate competitors actions.
E)insufficient funding for rollout.

Question

Quizplus · Accepted Answer

Incomplete market and product protocol refers to a lack of understanding of the target market, its needs, and preferences, as well as a lack of clear product positioning and differentiation. Without a clear understanding of the market, a product is more likely to fail.

One of the Eight Primary Marketing-Related Reasons for New-Product Failure