The annual Sporting News Baseball Yearbook had exactly the same stories but with 17 different covers to appeal to baseball fans in 17 different regions of the U.S.What is the basis of its market segmentation strategy?
A)psychographic segmentation
B)retail outlet segmentation
C)demographic segmentation
D)behavioral segmentation
E)geographic segmentation

Question

Quizplus · Accepted Answer

The market segmentation strategy is based on geographic segmentation, as it is dividing the market into different regions based on location to appeal to specific baseball fans in those regions.

The Annual Sporting News Baseball Yearbook Had Exactly the Same