When Ann Taylor,a well-known retailer of sophisticated women's clothing,started losing sales to its own LOFT outlets that feature moderately priced casual clothes,Ann Taylor was dealing with the marketing phenomenon known as __________.
A)amortization
B)guerrilla marketing
C)shrinkage
D)marketing Darwinism
E)cannibalization

Question

Quizplus · Accepted Answer

Cannibalization occurs when a company's new or existing product/service takes sales away from its own established product/service. In this case, Ann Taylor's own LOFT outlets were taking sales away from its main product line.

When Ann Taylor,a Well-Known Retailer of Sophisticated Women's Clothing,started Losing