Watch was a teen publication given out free to high school students,but the publication was unable to deliver the response rates to coupons or sample offers that its advertisers expected.After defining the marketing problem,its publisher developed a research plan,gathered information from teen focus groups,analyzed the findings,and replaced Watch magazine with Fuel for boys and Verve for girls.How would a marketer judge the publisher's actions?

Question

Quizplus · Accepted Answer

The publisher took a systematic approach to analyzing the marketing problem and gathering information from target customers. This approach allowed the publisher to understand the key issues and address the concerns of its advertisers. The decision to replace Watch magazine with Fuel for boys and Verve for girls was based on sound research and analysis, indicating that it was the best solution to the problem. Therefore, a marketer would judge the publisher's actions favorably.

Watch Was a Teen Publication Given Out Free to High