The retail mall owner told the marketing researcher, "We have the option of staying open late twice a week or opening up an hour early every day. We need to know which will be most profitable since we cannot do both. The decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." In which step of the marketing research process would the owner determine this budget and time frame?

Question

Quizplus · Accepted Answer

The budget and time frame for the research project would be decided in the second step of the marketing research process - developing the research plan. This step involves determining the research objectives, deciding on the research design and method, developing a sampling plan, and determining the budget and time frame for the research. Therefore, the best choice would be B.

The Retail Mall Owner Told the Marketing Researcher, "We Have