When Marine Midland Bank sent market researchers with surveys door-to-door in the neighborhoods surrounding its branch banks to ask people with savings accounts why they did not also have checking accounts and credit cards with Marine Midland, they were gathering __________ data.

Question

Quizplus · Accepted Answer

The method used by Marine Midland Bank to gather data is through a questionnaire, where they asked people with savings accounts why they did not have checking accounts and credit cards with them. Therefore, it is questionnaire data.

When Marine Midland Bank Sent Market Researchers with Surveys Door-To-Door