DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell insurance and deal with claims. It wants to pursue new markets, but with some idea of how successful its sales efforts will be. Researchers invited a group of eight insured people to its headquarters to discuss their attitudes about home and auto insurance and awareness of DirectProtect. Responses were gathered on paper as ________ data.

Question

Quizplus · Accepted Answer

The responses gathered on paper from the group of insured people discussing their attitudes and awareness are considered "questionnaire" data, as they are collected through a structured set of questions.

DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than