When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits,she is performing a(n)__________ analysis.

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When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits, she is performing a sensitivity analysis. This type of analysis helps to identify how changes to specific variables affect overall outcomes, allowing managers to make more informed decisions.

When a Marketing Manager Begins Asking "What If" Questions to Determine