Red Carpet Baby!,a children's accessory and toy store,is considering expanding the size of the store.The manager queries its marketing database to understand how a change in square footage might impact sales.She is performing a(n)

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When accessing a database,marketers can use sensitivity analysis to ask "what if" questions to determine how hypothetical changes in product or brand drivers-the factors that influence the buying decisions of a household or organization-can affect sales.This is what the Red Carpet Baby! manager is doing.

Red Carpet Baby!,a Children's Accessory and Toy Store,is Considering Expanding