In conducting marketing research on Facebook,Carmex is considering using a marketing metric that measures how active its Facebook audience is with Carmex,such as when consumers post a comment on the Carmex wall or reply to one of the Carmex posts.This metric is called Carmex

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The metric that measures how active the Facebook audience is with Carmex, specifically when they post a comment or reply to a Carmex post, is called engagement. Therefore, the correct choice is C. Sentiment refers to the attitude or emotions that consumers express towards the brand. Share of voice is a metric that measures a brand's presence across social media channels. Conversation velocity is the speed at which conversations are happening around a brand. Likes refer to the number of times a post or page has been liked by Facebook users.

In Conducting Marketing Research on Facebook,Carmex Is Considering Using a Marketing