A global marketing strategy refers to
A)the strategy used by multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business.
B)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences,but to redirect their marketing resources towards customer education.
C)the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D)the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.
E)the strategy currently used by most U.S.domestic firms that when entering a new international market,these firms offer only those products that require the least amount of product adaptation.

Question

Quizplus · Accepted Answer

A global marketing strategy involves standardizing marketing activities while adapting to cultural differences when necessary. This allows for consistency in branding and messaging while still being sensitive to the unique cultural aspects of the markets in which the firm operates. Option A describes a multi-local approach, while option B suggests a lack of adaptation and customer education instead of marketing adaptation. Option D is more of a licensing strategy, and option E describes a limited product offering strategy rather than a global marketing strategy.

A Global Marketing Strategy Refers to