Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?
A)an analysis of cultural diversity within the country under consideration
B)regulatory constraints regarding contracts,mergers,and partnerships
C)an assessment of language differences including dialect variation
D)political and ideological differences between the countries involved
E)an assessment of the economic infrastructure in the involved countries

Question

Quizplus · Accepted Answer

Economic considerations are mentioned in the question stem, therefore, the most relevant factor to consider in the scan of the global marketplace is the economic infrastructure in the involved countries. Options A, B, C, and D are also important factors to consider in a scan of the global marketplace, but they are not the most relevant factors in relation to the economic considerations mentioned in the question stem.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global