Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?
A)an analysis of cultural diversity within the country under consideration
B)regulatory constraints regarding contracts, mergers, and partnerships
C)measurement of consumer income in different countries
D)an assessment of language differences including dialect variation
E)political and ideological differences between the countries involved

Question

Quizplus · Accepted Answer

Consumer income measurement is crucial for understanding purchasing power and market potential in different countries, which directly affects global marketing strategies.

Since Global Marketing Is Affected by Economic Considerations, a Scan