Frito-Lay produces and markets potato chips in Russia that have seafood flavor. This is an example of which type of global marketing product/promotion strategy?
A)product adaptation
B)product integration
C)product invention
D)product customization
E)product extension

Question

Quizplus · Accepted Answer

Product adaptation involves modifying a product to better suit local preferences or cultural differences in the target market. In this case, Frito-Lay has adapted its potato chips by creating a seafood flavor that may be more appealing to Russian consumers, who have a stronger tradition of eating seafood than other cultures.

Frito-Lay Produces and Markets Potato Chips in Russia That Have