KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?
A) product extension
B) product adaptation
C) product customization
D) product invention
E) product integration

Question

Quizplus · Accepted Answer

Product adaptation involves modifying an existing product to meet the tastes and preferences of a specific market, as KFC did with its coleslaw in Japan.

KFC in Japan Altered the Sweetness of Its Coleslaw to Appeal