Important market characteristics in organizational buying behavior include which of the following?
A)unlimited markets but orders become progressively smaller over time
B)diminishing international opportunities as more firms enter the market
C)many customers placing progressively larger orders over time
D)fewer customers but with larger orders
E)a market that functions independently of consumer demand

Question

Quizplus · Accepted Answer

Organizational buying behavior typically involves fewer customers but with larger orders.

Important Market Characteristics in Organizational Buying Behavior Include Which of the Following