Beth is part owner of a chain of auto repair shops. Her company was considering adding tire sales in some of its facilities, and several people were slated to meet to discuss the idea. Beth gathered information about possible distributors. Her son had been laid off from a job with one of them, so she removed this company from the group she was preparing to present to the others. Here, Beth was acting in what role in the buying center?
A) gatekeeper
B) decider
C) user
D) obstructionist
E) power broker

Question

Quizplus · Accepted Answer

Beth was acting as a gatekeeper by controlling the information that would be presented to the others, specifically by removing a potential distributor from consideration.

Beth Is Part Owner of a Chain of Auto Repair