A buy class situation affects buying center tendencies in different ways. If there is one person involved, the problem definition is well-defined, and the buying objective is to find the low-priced supplier, the buy class situation is most likely a
A)new buy.
B)modified rebuy.
C)conditional rebuy.
D)straight rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

A straight rebuy situation involves purchasing the same product or service from the same supplier as before, with no significant changes in the buying situation. In this scenario, the problem definition is clear, and the objective is to find a low-priced supplier, indicating a routine purchase of a commonly used item, making it a straight rebuy situation.

A Buy Class Situation Affects Buying Center Tendencies in Different