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The Buying Situation Where Users,influencers,or Deciders Want to Change Product

Question 177

Multiple Choice

The buying situation where users,influencers,or deciders want to change product specifications,price,delivery schedule,or supplier for an item that is largely the same as what was previously purchased is referred to as a


A) secondary buy.
B) straight rebuy.
C) modified rebuy.
D) adapted buy.
E) remake buy.

Correct Answer:

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