A buy class situation affects buying center tendencies in different ways. If there are two or three people involved, the time required for a decision is moderate, and the problem definition has only minor modifications, the buy class situation is most likely a
A)new buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

A modified rebuy involves minor changes to an existing purchase, requires moderate decision time, and typically involves a small group of people in the buying center.

A Buy Class Situation Affects Buying Center Tendencies in Different