Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

Question

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Casey is recalling information from his memory about the brand of watch his girlfriend wears, which is an example of an internal search in the consumer purchase decision process.

Casey's Girlfriend Will Celebrate Her Birthday Next Week, So He