A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile businesspeople,doctors,and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n)________ group.
A)associative
B)aspiration
C)dissociative
D)pressure
E)involvement

Question

Quizplus · Accepted Answer

Potential new members should view the country club members as an aspiration group,one with whom they want to be identified.

A Local Country Club Has a Great Golf Course,swimming Pool,tennis