A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?
A)aspiration group
B)dissociative group
C)assimilation group
D)integrated group
E)associative group

Question

Quizplus · Accepted Answer

The claim "membership has its privileges" suggests an aspiration group, as it implies that being a member of American Express is desirable and offers benefits that people aspire to have.

A Recent American Express Advertising Claim That "Membership Has Its