Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n)__________ force impacting the marketing environment.

Question

Quizplus · Accepted Answer

The success of Fifty Shades of Grey is a social force because it relates to changes and trends in society, specifically the increased interest in erotic and romantic fiction targeting female readers. It will likely lead to a demand for similar types of books and impact the marketing environment for publishers.

Publishers Were Surprised by the Dramatic Success of the Book