One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes,which is then fed into a database.So,when you want to buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.
A)economic
B)technological
C)sociocultural
D)competitive
E)marketing mix

Question

Quizplus · Accepted Answer

The introduction of the scanning system by Twin is a technological advancement that has a direct impact on the marketing environment. It addresses the challenge of online clothing shopping by providing a solution that uses technology to create a better customer experience.

One Reason Some People Don't Like to Buy Clothing from Internet