Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?
A)Coca-Cola risks losing its generic status.
B)In order to maintain the use of its widely recognizable trademark,Coca-Cola must prevent the name from becoming generic.
C)The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
D)The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E)By protecting its trademark,Coca-Cola is protecting the entire soft drink industry from indirect competition.

Question

Quizplus · Accepted Answer

Coca-Cola must prevent the name from becoming generic in order to maintain the use of its widely recognizable trademark. If the name becomes too commonly used or associated with all types of soda, it could lose its distinctiveness and become ineligible for trademark protection.

Coca-Cola Hired "Brand Police" to Make Sure That the Coca-Cola