In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as
A) societal norms.
B) societal mores.
C) business cultures.
D) fair trade practices.
E) corporate values.

Question

Quizplus · Accepted Answer

Business cultures encompass the effective rules of the game, boundaries between competitive and unethical behavior, and codes of conduct in business dealings.

In Marketing, the Effective Rules of the Game, the Boundaries