Avon has donated millions toward breast cancer research. One hundred percent of net profits One from the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade were donated to the crusade. This is an example of

Question

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This is an example of cause marketing, where a company aligns itself with a social cause to increase sales and brand reputation while also contributing to the cause. Avon is partnering with the Avon Breast Cancer Crusade and donating profits from sales of a specific product to support breast cancer research.

Avon Has Donated Millions Toward Breast Cancer Research