Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more to school. Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts built one bike. The biggest-ever shipment of bicycles to Ghana, 5000 in total, helped kids get to school and get a head start on a brighter future. This is an example of

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where Cadbury Canada partnered with World Vision Ghana to address a social issue (access to education for children in cocoa-farming villages) and used their product to raise funds for a solution (providing bicycles).

Cadbury Canada Recognized That Education Is Crucial to Lifting Ghanaian