The activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large is referred to as __________.
A)manufacturing
B)advertising
C)marketing
D)selling
E)promotion

Question

Quizplus · Accepted Answer

The activity described in the question is the definition of marketing. Manufacturing refers to the production of goods, advertising and promotion are components of marketing but do not encompass the entire process, and selling is only one part of the broader marketing process.

The Activity for Creating,communicating,delivering,and Exchanging Offerings That Benefit Its Customers,the