All of the following are true about marketing EXCEPT:
A)Marketing is a broader activity than advertising.
B)Marketing stresses the importance of delivering genuine benefits in the offerings of goods,services,and ideas sold to customers.
C)Marketing persuades people to buy the "wrong" things.
D)When an organization engages in marketing,all stakeholders should benefit.
E)Marketing is a broader activity than personal selling.

Question

Quizplus · Accepted Answer

Marketing does not only focus on persuading people to buy products but rather emphasizes delivering genuine benefits to customers. Marketing aims to understand customer needs and create products that meet those needs, rather than forcing customers to buy something they do not want or need.

All of the Following Are True About Marketing EXCEPT