When several goods or services are sold together as a single take-it-or-leave-it package,that package is called a(n)
A) bundle.
B) grouping.
C) cluster.
D) fusion.
E) aggregate.

Question

Quizplus · Accepted Answer

The term "bundle" refers to a package deal in which multiple goods or services are sold together as a single unit or package. This is a common pricing strategy used by marketers to encourage customers to purchase more items at once and to increase the perceived value of the offer. Bundling is often used in industries such as telecommunications, technology, and travel, among others.

When Several Goods or Services Are Sold Together as a Single