Successful advertising can increase demand across a wide spectrum of consumers,but it happens unevenly.Some consumers respond more dramatically than others to advertising.This explains the change in ________ of the demand curve that occurs after an advertising campaign.

Question

Quizplus · Accepted Answer

The change in response to advertising varies among consumers, meaning that some will have a high degree of responsiveness (high elasticity) and others will have a low degree of responsiveness (low elasticity). This change in elasticity, or the degree of responsiveness, results in a change in the shape of the demand curve. Therefore, option A) elasticity is the best choice for this question.

Successful Advertising Can Increase Demand Across a Wide Spectrum of Consumers,but