Brand labels and packaging can convey status or quality,even if there is little to no physical difference in two competing products.If we are to assume that consumers are rational decision makers,this indicates that brand labels and packaging create additional ________ for a buyer.
A) envy
B) loyalty
C) wealth
D) value
E) substitutes

Question

Quizplus · Accepted Answer

Brand labels and packaging create additional value for a buyer. While the physical products may be similar or the same, the branding and packaging can provide added benefits such as perception of quality, prestige or trust in the brand, making the buyer feel like they are getting more value for their money.

Brand Labels and Packaging Can Convey Status or Quality,even If