The following table shows Alexi's preference ranking for different brands of jeans for 2011 and 2012.His preferences are ranked from 1 to 4,where 4 is his most-preferred brand and 1 is his least-preferred brand.In 2011,1,439 of the 28,000 men attending Alexi's college owned a pair of Joe's Jeans.In 2012,a survey showed that 9,421 of the 28,560 men attending Alexi's college owned a pair of Joe's Jeans.Based on this information,the change in Alexi's preference ranking for Joe's Jeans from 2011 to 2012 can be best explained by the ________ effect.

A) jean stitching
B) fashion inferiority complex
C) oligopolistic pricing
D) network
E) sociological advocacy

Question

The following table shows Alexi's preference ranking for different brands of jeans for 2011 and 2012.His preferences are ranked from 1 to 4,where 4 is his most-preferred brand and 1 is his least-preferred brand.In 2011,1,439 of the 28,000 men attending Alexi's college owned a pair of Joe's Jeans.In 2012,a survey showed that 9,421 of the 28,560 men attending Alexi's college owned a pair of Joe's Jeans.Based on this information,the change in Alexi's preference ranking for Joe's Jeans from 2011 to 2012 can be best explained by the ________ effect.

A) jean stitching 
B) fashion inferiority complex 
C) oligopolistic pricing 
D) network 
E) sociological advocacy

Quizplus · Accepted Answer

The increase in ownership of Joe's Jeans from 2011 to 2012 could be a result of a network effect, where more people owning the brand makes it more attractive to others. This does not necessarily indicate a change in Alexi's preference ranking for the brand, but rather a change in the popularity of the brand amongst his peers.

The Following Table Shows Alexi's Preference Ranking for Different Brands