A big concern with trying to measure utility is that
A) individuals cannot place utility values on different goods and services.
B) it is difficult to measure marginal utility.
C) there is no distinction between utility for goods and utility for services.
D) to measure utility,you need monetary values of the goods and services.
E) each individual has a unique personal scale for his or her utility measures.

Question

Quizplus · Accepted Answer

Utility is a subjective concept and varies from person to person, making it difficult to measure using a universal standard. Each individual may have a different scale for measuring their personal utility, making it challenging to compare between individuals.

A Big Concern with Trying to Measure Utility Is That