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A Bank Sends Out a Notice That as a Result

Question 153

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A bank sends out a notice that as a result of a customer survey,the long-standing policy of the bank will change from "one monthly fee" to cover the usual customer banking activities,to a "fee for service," so that each individual service is charged a separate fee.The bank claims that the average amount of fees per customer will decrease.Many customers (almost all who didn't complete the survey)now complain in favor of the "one monthly fee" by saying "that's the way we've always had it." What behavioral economics concept would describe the complaining customers' behavior?

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When people want to maintain a particula...

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